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HAVE YOU EVER LOOKED AT A GLACIER UNDERWATER?

- Micro influencers are becoming increasingly popular in the world of social media marketing. Micro influencers have a smaller-scale following on micro influencers platform such as Instagram and YouTube but still have a significant impact due to their niche expertise and authenticity. They typically have between 1,000 and 30,000 followers but can range from 100 to 1 million followers. One of the benefits of working with micro influencers is that they are much more affordable than traditional ... [Read More]


Data Advertisers Party Ids Id First Party
- The demise of cookies on Chrome has been discussed for years and despite another postponement, advertisers can't simply sit back in the hope of yet more delays. While the delay is good news for the 90% of companies that weren't ready, it should also be a clarion call for action, encouraging brands to develop smarter solutions ahead of the new 2024 deadline.  The demise of third-party cookies on the world's biggest browser will have major implications when it comes to targeting, ... [Read More]


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