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Your Rainbow Logo Doesn’t Make You an Ally
If I were to predict a word of the year for 2021, it’d be “performative.” The word is used by...
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Sep 16th, 2023 - Startups venturing into the highly competitive realm of social media branding can reap the rewards of a tactical approach in creating a distinctive and memorable digital presence. Social media branding encompasses more than just logos and slogans; it is also about engaging with customers and building trust through targeted content and interactions. To achieve a successful social media branding strategy, startups must focus on creating authentic, valuable, and shareable content that reflects ... [Read More]
Source: gritdaily.com
Sep 13th, 2023 - Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids. With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and social ... [Read More]
Source: searchengineland.com
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The Most Important Strategy Questions to Prep for 2022
With the New Year rapidly approaching (time flies!), it’s crucial to ask yourself and your team...
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Instagram’s Amplified Analytics: Why It Matters
Instagram amplified their analytics tracking tools this month, allowing users to track data over a...
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