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HAVE YOU EVER LOOKED AT A GLACIER UNDERWATER?

Influencers Influencer Marketing Partnership Channel Marketers
- You can look just about anywhere today where products or services are being sold and find some connection to an endorsement or promotion designed to influence a customer’s decisioning - or at the very least - designed to sway opinion based purely on notoriety or said influencer’s realm of expertise. And make no mistake: this tactic works. In fact, it works so well that partnering with the right influencers has quickly become #brandgoals. But while working with influencers may be top of mind ... [Read More]


B2b Customer Abm Data Personalization Voice
- As more business goes digital, B2B companies are adopting B2C-style personalization strategies, and more business buyers expect consumer-style purchasing experiences. However, the requirements and strategies for B2B personalization differ from B2C personalization. B2B personalization requires less personal information and more data about the customer's role, business goals, and industry. B2B personalization also involves more refined segmentation than a typical B2C program, which is why many ... [Read More]


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