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HAVE YOU EVER LOOKED AT A GLACIER UNDERWATER?

Data Party Customer Marketing Third Party Marketers
- TRENDING TODAY Today's marketers face major challenges as the regulatory and technical environment in which they operate continues to shift, while the days of the third-party cookie are severely numbered. Bobby Gray, head of analytics and data marketing at Artefact, looks at how organizations can tackle the resulting data loss with a first-party data mindset – and the adoption of artificial intelligence and machine learning. No one needs reminding that the life of the third-party cookie ... [Read More]

Source: thedrum.com

Marketing Outbound Marketing Inbound Marketing Customers Leads Business
- There's a lot of buzz around inbound and outbound marketing, but what do they actually mean? And which is the right approach for your business? In this post, we'll break down the key differences between inbound and outbound marketing, and help you decide which one is right for you. What is Inbound Marketing? Inbound marketing is all about attracting customers to your business through relevant and helpful content. Inbound marketing seeks to earn attention, rather than buy it, by creating content ... [Read More]

Source: canddi.com

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