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HAVE YOU EVER LOOKED AT A GLACIER UNDERWATER?

Attention Heineken Teads Ad Metrics Media
- Despite all of digital advertising's sophisticated targeting capabilities, brands have to face an unfortunate reality: Just because you can hyper-target consumers and serve ads where they're most likely to see them doesn't guarantee people will pay attention. In an effort to prove that an ad placement can, in fact, attract attention from potential customers, more brands are using to measure the value of their media. Heineken, for example, has been ramping up its investment in digital ... [Read More]


Amazon Ppc Ad Amazon Ads Products Strategies
- Every business serious about succeeding on Amazon must have a comprehensive e-commerce PPC strategy. The right Amazon PPC management can help you maximize visibility, drive more qualified traffic to your store, and generate more sales. This article provides a comprehensive guide to Amazon PPC strategies, so read on to learn how you can get the most out of this powerful advertising platform. What is Amazon PPC? PPC, or pay-per-click, is a type of marketing where you pay for each click on your ... [Read More]


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