With the New Year rapidly approaching (time flies!), it’s crucial to ask yourself and your team these key questions to shape your 2022 strategy. Solid answers will strengthen your plan of attack for the coming year. It’s time to take a look inward and see how you can best prepare your brand for a new year of opportunities, change, and growth.
The most successful brands run frequent audits to identify areas for improvement. Did you know that YouConnex offers free demos to help you get the ball rolling? That’s right – we’ll take a deep dive into your digital efforts to pinpoint what’s working, what’s not, and how we can elevate your strategy. To request your free demo today, click here.
Strategy Questions to Prep Your Brand for 2022:
What are your main goals for traditional and digital in the coming year? If you can’t identify some measurable goals, it will be hard for you to gauge your success. For example, the 2021 Sprout Social Index found that the most common goals for social media are boosting brand awareness and increasing community engagement. No matter what goals you have, and whether they fall into traditional or social, the first step to reaching success is setting these objectives for yourself and your team.
Which new things do you plan to try this year? Whether you’re interested in trying livestream marketing, experiential, or tapping into new markets like TikTok, it’s crucial to pick a few new things to try this year. Your brand will be left in the dust if you aren’t willing to try new things – even if they seem scary at first! We can help with paid TikTok campaigns, experiential campaigns, and more, so don’t hesitate to reach out if you’d like help creating an innovative plan of attack.
How will you reach your target audience in meaningful ways? More and more consumers are paying attention to how brands operate – and choosing to do business with brands who align with their values. Whether it’s through the lens of sustainability and environmentalism, relevant social justice issues, or just creating an air of honesty and humanity – identify ways that you can connect with your target audience in meaningful ways. Remember that different audience types gravitate towards different platforms. So, if you’re trying to reach Gen Z, give TikTok a try. Are you looking to reach more moms? Maybe Pinterest is your go-to. Think like your target audience to tap into the spaces where they are reachable.
How will you measure success in 2022? Which KPI’s are most important for your brand? Be sure to get a grasp on your analytics and data tracking tools so you can properly measure success throughout the New Year. Whether you’re focusing on engagement, impressions, new leads, reach, phone calls, website clicks, etc. – be sure that everyone on your team is aware of how you will measure success.
How will this year’s strategy tie into your brand purpose, voice, and values? Avoid any strategy elements and campaigns that don’t align with your purpose, voice, and values. Use this year to hone in on the craft of storytelling and focus on building a sense of who you are as a brand. From your visuals and graphics, to your messaging, website, social channels, and more – create a sense of alignment throughout all channels and platforms to show who you are and what you stand for.
Ready to make this year count? Be sure to review these questions with your team to get everyone on the same page for 2022. And if you need help running a thorough digital audit, request a free demo from YouConnex to help identify areas of improvement.