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Author: digitalfix

5 Digital Marketing Strategies to Use in 2019

Published By: Finsmes As more and more companies choose to join the online market to offer their products and services, marketing strategies have become more creative as companies try to ensure their customer base. SEO If you want to rank on the search engines for particular keywords, then you would choose to use search engine optimization or SEO. You can rank for particular keywords according to the nature of your business. SEO will not give you instant results, rather it is a longer term marketing strategy, and it is not suitable for all businesses. SEO can be thought of...

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Why is Digital Marketing so Important for Business in 2019?

By: Andrew Hutchinson  By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I mean, you probably wouldn’t be on this site right now if you didn’t. But are you aware of the various ways in which digital marketing can benefit your company, and how consumers now rely on social media, SEO and other tools to make their product discoveries and purchase decisions? That’s the focus of this new infographic from Point Blank Digital, which lays out 100 different data points that underline the importance of utilizing...

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Getting social: how to make social media manageable

By Michael Feeley Big brands can be surprisingly scared of social media, but as social’s only going to get bigger it’s time to separate the facts from the fiction. Businesses often make the mistake of thinking that social isn’t the right medium to communicate with their customers and is an unnecessary drain on resources. It’s complicated, it’s risky and it’s little more than clickbait. However, it’s also a simple way to drive highly-targeted traffic that converts. Social media advertising is incredibly cost-effective and generates higher ROIs than traditional PPC. Similarly, a behavioural shift in social media usage means there’s...

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5 Digital Marketing Myths Debunked

By Helen Armour There are a number of ideas surrounding digital marketing that are distortive of its essence and purely misguided. And this comes as no surprise. Ever since businesses started promoting themselves online, stories of what works, what doesn’t, and what you should be doing were bound to propel into the vast digital space. But, if there’s one rule about the digital space itself, it would be: Don’t believe everything you read on the Internet. What we like to refer to as digital marketing myths are completely misguided ideas and biased opinions that are often promoted as legitimate...

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The best digital marketing stats we’ve seen this week

By Nikki Gilliland This week’s roundup includes lots of interesting stats. Even if we do say so ourselves. Read on for news about retail sales, customer experience, app installs, and more. Head on over to the Internet Statistics Database while you’re at it, too. 47% of consumers are blocking ads In a survey of 93,803 internet users aged 16 to 64, GlobalWebIndex has foundthat 47% of global internet users use an ad blocker today. APAC narrowly leads in ad blocking, with 50% of respondents in this region having used an ad blocker to stop ads in the past month. Adoption in Europe...

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