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Author: digitalfix

Four Types of Digital Marketing Campaigns You Should Be Using

By Timothy King We live in the digital age, and that means marketing techniques have to be updated to fit the bill. Digital marketing is one of the best ways to drive your brand forward simply because it allows you to reach out to your customer base quickly and efficiently – and in turn, they can quickly respond to you. There are a many different types of digital marketing, all of which have their own strategies and uses. Knowing when and how to use specific campaigns is vital to bringing customers into your marketing funnel. Below, we’ll be taking...

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What impact has Fyre Festival had on influencer marketing?

By Nikki Gilliland Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure. The 2017 festival – which has recently come back into public consciousness due to Netflix and Hulu documentaries – sold the dream of an idyllic, VIP-style party on a remote island in the Bahamas. Influencers played a large part in the marketing of the event, with many high profile personalities being paid hundreds of thousands of dollars to promote it on social media. We all know how it turned out. (If you don’t, perhaps save this for after you’ve watched...

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The best digital marketing stats we’ve seen this week

By Nikki Gilliland We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup. Marketers cite ‘walled gardens’ as their biggest source of frustration Adobe and Econsultancy’s Digital Trends 2019 report has revealed that ‘walled gardens’ continue to cause frustrations for marketers, as 44% of respondents (in a survey of 12,815 global professionals) cite it as their number one headache. Meanwhile, 28% of marketers say they are most bothered by the challenge of personalising customer experiences without violating consumer privacy, highlighting the importance of customer data transparency and control for brands. Companies are also receptive to data...

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5 Digital Marketing Quick Wins For Technology Integrators

By Ryan Kane Every technology integrator, by this point, has heard the term “SEO” (short for Search Engine Optimization) and has been told they ought to be doing something about it. The challenge is that what you’re expected to be doing is not only technical, it’s a moving target—and requires ongoing, labor-intensive effort. Want to increase your visibility in Google? Research keywords, get more reviews, write regular blog posts for your own site, get your articles featured on other local or industry websites, and so on. So that’s the core of SEO. It requires your attention weekly and monthly....

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Marketing Your Business in the Digital Age

From TechBullion PR Advancements in technology over the years have made a huge difference in both our personal and our business lives. When it comes to the latter, people have found that it has become much easier to start, run, and manage their businesses effectively because of modern technology. This has made a big difference in terms of business success, as well as in the number of people starting up their own business. Internet technology has made all sorts of things possible. Consumers get online every day for many different purposes, including access  entertainment, socialize with others, or even...

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