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Author: digitalfix

How dynamic creative will (finally) reach the tipping point

Repost from: https://marketingland.com/how-dynamic-creative-will-finally-reach-the-tipping-point-239430 In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the dynamic creative space simply haven’t aligned to enable the segment to tip over into widespread adoption. But that’s about to change. In fact, it’s changing as we speak. Here are the two critical shifts that are going to put dynamic creative into the...

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THE 4 ELEMENTS OF A STRONG SOCIAL ADVERTISING STRATEGY

Repost from: https://www.socialmediatoday.com/news/the-4-elements-of-a-strong-social-media-strategy/520320/ Allocating dollars to a social advertising is a great idea. Even with the rising completion, the cost per result on social advertising campaigns are by far the most cost effective compared to other forms of digital advertising. When you have a strong strategy, that is! This article pieces together the 4 must-have elements of a strong social advertising campaign. However, before we jump into that, we need to have a realistic conversation about where social advertising fits into the buyer’s journey. While social media ads CAN generate conversions, they often don’t receive the credit they deserve due to last-touch...

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