Category: NEWS
What impact has Fyre Festival had on influencer marketing?
By Nikki Gilliland Dubbed ‘the greatest party that never happened’, Fyre Festival has become a...
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US Digital Marketing Spend Beats Traditional For The First Time
From James Hercher US digital ad spend in 2019 will surpass all traditional advertising for...
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The best digital marketing stats we’ve seen this week
By Nikki Gilliland This week’s digital stats roundup includes news about retail loyalty schemes,...
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Only 2% of Brands Making Most of Data-Driven Marketing: BCG Digital Maturity Report
From MTS Businesses that embrace digital transformation and achieve digital maturity benefit from...
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Snickers preps #SmoothItOver campaign for after Valentine’s Day
By Robert Williams Snickers’ post-Valentine’s Day campaign is a humorous way to...
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