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Author: Gina Maker

Eyes on the Prize: New Business Development

There are endless amounts of tips and tricks, tools, software, processes, literature, and seminars to aid with the tall task of finding new business for your company.  Companies like SalesForce, HubSpot, SharpSpring, and PitchBook are all software platforms that pitch off the “making new business development easy and turn-key” model.   Learning a new software system to incorporate into your workday is not always fun, but sometimes it’s necessary (and hopefully useful, since they’re not cheap)! Does this sound familiar: Drop anywhere from $200 to $2000 a month for an unfamiliar software program. Drop yet another $1000 for the...

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Which Came First: The Media or the Messaging?

Lately, we’ve been having a lot of conversations wrapped around strategy and the value that comes with being experts in the planning and strategy process of media placement. Many of the clients I work with have creative content ready to go, and are seeking out help specifically for media planning and strategy. Sounds like a perfect fit for me, right? Not always. When creative assets are completed, we find ourselves creating a media plan to fit those assets (instead of the other way around), and consequently eliminating the element the client was originally seeking: strategy. This circles back to...

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