So, you’re ready to step into the world of TikTok campaigns. You’re not alone! According to WARC’s 2022 Marketer’s Toolkit, 84% of marketers are increasing their spending on TikTok this year. The platform is known for high engagement opportunities, chances to tap into major trends, and the ability to reach your audience with the right custom targeting. So, what’s the best way to plan your strategy for TikTok?
To make it on this platform, you must be constantly in-the-know with trends. This means constantly changing and revamping your strategy to keep your content in front of the right eyes. Ever-changing trends must come with an open mind to try new things in your strategy. Maybe you’ve had a perpetual fear of going live on your business page. Or, you’re nervous about initiating influencer relationships. Well, buckle up! Because to make it in the world of TikTok, you have to be ready to try new things and learn from your mistakes.
Here are a few ways you can stay engaged with your audience on TikTok:
- Try hashtag challenges
- Use trending sounds
- Create fun content like product tutorials and how-to’s
- Use viral content and memes to your advantage
- Collaborate with influencers, creators, and other partners
It’s also key to manage your expectations. You may not find success if you’re shooting for the stars and blindly crossing your fingers that your TikTok videos go viral. Even without your content going viral, TikTok is still a major hub for engagement and reaching new eyes. If you’re posting regularly, responding to comments and DMs, and creating content that resonates with your audience – you’re in the green. It takes time to build up your presence on TikTok, but continue to comment often on content that inspires you and seek out new collaborations with potential partners.
One important aspect to consider is how your messaging will look on TikTok, as opposed to other platforms. Keep your audience in mind. They want eye-catching, funny, interesting, content that stops them from scrolling and hopefully, gets them to send your video to a friend or reply with a comment. Set your communication style with intention and stick to it.
TikTok is great for building a community, establishing brand presence online, and establishing your brand as on-trend. The quicker you get on TikTok and develop your strategy, the sooner your brand will have a chance to grow on this platform!