Category: Uncategorized
Food Brand Campaigns to Note This Week
Here are some brand campaigns that stood out this week from Doritos, Oreo, Pepsi, Pizza Hut, KFC,...
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Self-Esteem and Inclusivity: Campaigns From Dove and Vaseline
Two recent campaigns from brands Dove and Vaseline are centered around self-esteem and...
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Inside Coachella’s Coolest Brand Experiences
This year, 750,000 people flocked to California for one of the largest events in music, art, and...
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Tips for Brands on TikTok
So, you’re ready to step into the world of TikTok campaigns. You’re not alone! According to WARC’s...
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Campaigns That Wow’d Me This Week
A chip crunching audio logo. A branded luxury wellness experience. A home renovation ASMR video....
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How These Two Brands Are Creatively Targeting Millennials Through Beer
To successfully reach an overstimulated millennial audience, brands must find campaign tactics...
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Gen Z Demands Gender Inclusivity, Diversity, and Representation from Fashion Brands
A new report by Unidays showed that Gen Z values, above anything else, inclusive and diverse...
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How a 172-year-old brand is staying relevant in 2022
For the iconic coffee brand, Folgers, the best part of waking up in 2022 is rebranding. Tapping...
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Timberland unveils experiential gaming adventure
TimbsTrail is an immersive, online experience that tells the story of the footwear brand through a...
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Subscriptions Allow Creators to Monetize Instagram Content
Creators on Instagram now have the opportunity to monetize their content with the platform’s new...
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Did TikTok Really Make You Buy It?
A recent survey explored consumer buying behaviors in relation to social media to find out how...
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Alcohol Brands Shifting to Meet Sober Audiences
Is it just Dry January, or an overall cultural shift to healthier lifestyles? Alcohol brands...
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