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Jeff Yapp on the Power of Digital Marketing

The digital world has entirely transformed the marketing business. Businesses no longer rely on print, television, and radio advertisements to build their portfolio. Most people carry a smartphone in their pockets, meaning that they are reachable at any time. Jeff Yapp, Founder and CEO of Wutznxt examines how the changes in the digital marketplace have made it possible for businesses to up their game using new and creative techniques.

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5 fascinating digital media studies from fall 2018

Scholars in the digital media and journalism space have focused a lot of attention on Twitter in recent months, examining how the busy platform influences people’s behavior — including reporters’ news judgment. Below, we’ve gathered five peer-reviewed papers we thought you’d want to know about, three of which look at journalists’ relationships with social media. We also included a new study from researchers at the Reuters Institute for the Study of Journalism at the University of Oxford that has implications for news branding and efforts to build public trust in journalism.

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