Verizon and Snap helped bring the energy to this year’s Governor’s Ball Music Festival in New York City with the Connected Lens experience, allowing friends to share augmented reality moments through Verizon’s 5G at the festival’s main stage.
The Sky Segmentation Lens on Snapchat transformed the sky into a creative canvas using graphics, stickers that moved to the music, phrases, and festival icons. Scanning the sky above the main stage with the Snapchat camera allowed attendees to tap into the AR experience. Within the lens, friends can also see each other’s activity and chat in real time.
If you’ve ever been to a major music festival, you know that cell service can be spotty – leading to issues making calls, sending texts, and finding your friends. This push from Verizon showed the importance of powerful 5G networks that can function well, even with huge crowds.
“Augmented reality is transforming the ways Snapchatters can experience live events,” said Anne Laurenson, Senior Director of Global Carrier Partnerships, Snap Inc. “Together with Verizon and Live Nation, we are changing the landscape of what’s possible at a festival like Governor’s Ball, and we look forward to seeing Snapchatters have fun and engage with their friends through these innovative on-site AR activations.”
Recent findings show the impact of the brand sponsorship, as Verizon customers made up more than 60% of Governor’s Ball Music Festival attendees.
At the festival’s Verizon Cabana, complimentary phone charging, lounge seating, and amazing stage views were also available to Verizon customers.
The 5G Connected Lens first debuted at the Super Bowl, where fans who connected to the network could participate in a shared AR experience to control a massive, virtual airship above the arena. Fans could use the lens to team up and battle with others.