Here are some brand campaigns that stood out this week from Doritos, Oreo, Pepsi, Pizza Hut, KFC, and Taco Bell!
- The chip brand partnered with Netflix to announce a virtual concert from the Stranger Things world, the Upside Down, which will take place on June 23. “Live From The Upside Down” will feature nostalgic music from The Go-Go’s, Soft Cell and Corey Hart, tying into the show’s 80’s theme to promote season 4. Doritos is even unveiling a new, limited edition flavor called ‘3D Crunch Three Cheese’ as part of the promotion. Limited run merchandise and prize contests will also help promote the partnership. Tickets for the virtual concert, merch, and prize opportunities are available through snacks.com.
- June is Pride month, and Oreos is taking a stand with limited edition LGBTQ+ packaging to promote their partnership with the activism org, PFLAG National. Oreo has partnered with this group for the last three years of Pride month, but this is the first retail element they’ve partnered to create. The cookie packaging features words of support from real allies, plus, a blank space where people can write their own words of affirmation. Buyers are encouraged to share Oreos with loved ones, as the actual cookies even say “proud” on them! These special cookies can be found on retail shelves starting on May 18.
- “Words of love are needed now more than ever,” said Olympia Portale, marketing director of Oreo. “This pack is our love letter to the LGBTQ+ community and we hope that allies everywhere take advantage of the open space to write their own messages of support and share with family and friends.”
Pepsi, Pizza Hut, and KFC
- Soccer star Paul Pogba is partnering with Pepsi, Pizza Hut, and KFC to create an augmented reality mobile game that lets players step into Pogba’s shoes to win points shaped like the brand logos. Scan the QR code on select products to play “Score with Pogba.” The UEFA Champions League final is on May 28, and this partnership is sure to hype up the event. Game players who do well can be seen on a leader board which features custom player cards you can share on social.
- The “Taco Swap” dance challenge on TikTok and Instagram Reels, with influencer partnerships, encourages people to switch their boring lunches for fun, free tacos. The swap idea came from lunchtime at schools, where kids trade their meals to get something tastier. Running in over 25 markets across the globe, this campaign encourages customers to redeem free tacos for lunch. The offer will run for 1 week.
- ″[Some] brands come in and say, ‘Here’s our point of view, and let’s insert it into culture.’ Our point of view from a Taco Bell standpoint is that’s not the type of relationship the consumer wants to want to have with brands… What we’re doing internationally is really about creating a relationship with the generation that’s defining culture, and for us, that’s Gen Z,” said Taylor Montgomery, Taco Bell’s vice president of global brand.