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Author: digitalfix

https://www.digitalinformationworld.com/2019/03/7-trends-you-must-know-for-a-successful-digital-marketing-campaign-infographic.html

By Daniyal Malik With ever increasing competition, there is a constant pressure on marketers to develop effective digital marketing campaigns. In order to do so, staying updated with the latest digital marketing statistics and having a firm grip on effective trends is the need of the hour for everyone who is doing business online. Be it SEO, social media, content marketing, paid online advertising, or email marketing, you should be at the top of your game and to help you generate leads online. In this post entrepreneurs, business owners and webmasters will discover important insights which can work as...

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Is The Next Digital Marketing Battleground In Your Living Room?

From Team Thomas The old marketing rules have changed to meet the needs of consumer behaviors. From establishing an online presence (73% of industrial buyers pay attention to your website!) to optimizing your website to offer a mobile version, it’s important to update your marketing strategy based on user activity. Content marketing for manufacturing companies have incorporated mobile search and mobile ads built specifically for interaction on mobile devices. But what about one of the most influential communications inventions of the 20th century — the television. The first TV advertisement aired in the 1940s, so traditional commercials have been around for a long...

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3 Reasons Why AR Can Help Transform Digital Marketing

By Vivek Sharma Marketers need to sift through a lot of tech hype. But here are three reasons why AR, more than other trends, is well-positioned to be the next big thing for digital marketing. Consumers increasingly crave interactive, personalized visual experiences. Personalized content is now digital marketing table stakes. In this Instagram era, visual experiences are what compel consumers to act, and in many cases, commerce is more of a byproduct of the experience. However, consumers today also want more interactive and immersive experiences — ones where they can easily participate and share those experiences versus just passively consume....

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Four Types of Digital Marketing Campaigns You Should Be Using

By Timothy King We live in the digital age, and that means marketing techniques have to be updated to fit the bill. Digital marketing is one of the best ways to drive your brand forward simply because it allows you to reach out to your customer base quickly and efficiently – and in turn, they can quickly respond to you. There are a many different types of digital marketing, all of which have their own strategies and uses. Knowing when and how to use specific campaigns is vital to bringing customers into your marketing funnel. Below, we’ll be taking...

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What impact has Fyre Festival had on influencer marketing?

By Nikki Gilliland Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure. The 2017 festival – which has recently come back into public consciousness due to Netflix and Hulu documentaries – sold the dream of an idyllic, VIP-style party on a remote island in the Bahamas. Influencers played a large part in the marketing of the event, with many high profile personalities being paid hundreds of thousands of dollars to promote it on social media. We all know how it turned out. (If you don’t, perhaps save this for after you’ve watched...

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