GDPR AND ITS POSITIVE IMPACT ON PROGRAMMATIC
Even if you are not doing business overseas it’s important to understand the impact of the General...
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Author: Sean Halter
HOW CONSUMER-FIRST MARKETING IS CHANGING THE ROLE OF CMO
The role of Chief Marketing Officer has dramatically evolved over the last five years. In the past, the job may have primarily focused on helping manage a team in building strong strategy across various channels in an attempt to...
Read MoreOne Game Changer I Learned From LinkedIn This Year
Most forms of digital have flattened the cost of entry into “self publishing.” Want to be an author or thought leader? In the past your options included: Find a manager or publisher (good luck), self finance (better be rich) or...
Read MoreARE YOU ABOUT TO LOSE CLIENTS AND YOU DON’T EVEN KNOW IT?
This is a race. The landscape has already begun to shift. The days of inflated billing and protected AOR’s are becoming relics. Forget five year plans and start asking yourself where do you or your company fit in this...
Read MoreBuying Programmatic? Better Check Your Site Lists!
With traditional media the concept is simple; you buy media and get an invoice for the media you buy that shows exactly when and where it ran. With programmatic, not so much?! If you aren’t regularly checking your site...
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