This is a race. The landscape has already begun to shift.
The days of inflated billing and protected AOR’s are becoming relics.
Forget five year plans and start asking yourself where do you or your company fit in this ecosystem NOW.
Worry less about titles and more about how does your position fit in the puzzle to help clients increase sales.
Even more important, ensure you have a skill set to establish your own value proposition to your company and how does that fit.
You can’t be good at everything, but you damn sure better be investing in yourself to ensure you are GREAT at something relevant in today’s ecosystem.