Author: digitalfix

As 2019 approaches, marketers can’t help but notice how the digital media landscape is rapidly changing. As consumers are becoming more knowledgeable, they are also startingto rely on the quality of online content and information that they are receiving rather than advertisements themselves. Most consumers have enabled adblockers on their internet browser, or simply don’t pay attention to the ads in front of them. According to Business Insider, about 30% of internet users will have ad blockers enabled on their browsers by the end of 2018. To combat this trend, marketers will need to shift their focus to create quality content on social media platforms and websites in the new year.