Three digital trends are driving the conversation among marketing professionals in 2017 and shaping the way we’re transmitting, receiving and perceiving messages across the spectrum from the boardroom to the newsroom and the classroom.
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Digital marketing is a fast, dynamic landscape and for marketers to keep ahead of their competition, boosting brand awareness and sales they need to keep up to date with current trends, technologies and strategies.
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As you get your staff and business operations ready for 2019, it’s also critically important to consider your marketing plan. Since your customers expect to easily find and enjoy the products and services they need and desire, you’ll need to invest in more customization and ease of use than ever. By sharing my annual “What’s Hot” list with your marketing department now, they can begin prepping for the changes and alterations they need to make to better reach your target audience and enjoy a full year of success.
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As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
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Facebook Events are coming to Stories. On Monday, January 14, Facebook launched a test for a new share button allowing users to share an Event inside Stories. Facebook says the feature allows users to share in order to find friends interested in joining them at the event. The feature is currently being tested in the U.S., Mexico, and Brazil.
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