MarTech is teeming with acronyms and buzzwords, but media buyers beware: some terms mean different things to different people. James Moore, CRO of Simpli.fi, teaches businesses to improve their sales processes — and buyers to improve their decision-making — by watching out for five MarTech buzzwords with multiple or misleading meanings.
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2018 was a year for the hearts — at least on Instagram. In the year in review shared on Thursday, December 13, Instagram shared that the heart emoji was used more than 14 million times on the platform, while the Heart Eyes filter appeared in the most Stories. The Heart Love Sticker by Arita earned a nod as the most-used Giphy GIF.
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ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As we are coming close to the end of this year, these two leading women in the Miami ad tech sector share with us their predictions for 2019. Here are some insights on trends to look for in the next few years.
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Digital media drove 46% of movie box office revenue, despite making up just 14% of studio marketing budgets, according to findings of new research from Neustar shared with Marketing Dive. The study consisted of an analysis of more than 70 U.S. movies across different marketing channels, including TV, online, display, online video, paid Facebook ads, out-of-home, radio, print and paid search, representing $1.8 billion in total marketing spend.
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Around two-thirds (65%) of global digital adspend is expected to be traded programmatically in 2019, representing growth of 19% on 2018, according to the latest forecast from ROI agency Zenith.
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