With the growth of internet usage via social media and search engines, it is vital for law firms to recognize important marketing trends, in order to reach the broadest audience and convert the most clients.
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This was a busy year in digital media: We weathered everything from data breaches to fake news to the official rollout of GDPR. We saw intense bidding wars as big media further consolidated and watched Amazon elbow its way into the digital ad space. And we saw a few of these trends coming when we made our predictions for 2018 — here are the three we got right.
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Facebook has decided to test Search Ads again, offering another area of exposure and engagement for advertisers.
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2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscure digital audiences and create new demand for addressable media.
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Two weeks after my 27th birthday, my business partner and I moved into a retirement home. We’re starting a company that helps students earn money for college by teaching tech to older people, so we wanted to learn as much as we could about seniors (and, yes, save on rent). While our Stanford Business School classmates spent those summer nights sipping cocktails at chic bars, Deirdre and I dined on pot roast at 4 p.m. with residents, a few of whom were alive during World War I.
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