With ever increasing competition, there is a constant pressure on marketers to develop effective digital marketing campaigns. In order to do so, staying updated with the latest digital marketing statistics and having a firm grip on effective trends is the need of the hour for everyone who is doing business online.
Be it SEO, social media, content marketing, paid online advertising, or email marketing, you should be at the top of your game and to help you generate leads online. In this post entrepreneurs, business owners and webmasters will discover important insights which can work as a recipe of success this year.
These marketing statistics below are divided according to key trends, keeping in mind the kind of results that you can achieve by including them in campaigns and how various modern marketers now prefer to promote their content on multiple channels.
Going through the details, you will also observe that these statistics continue to prove some lessons learnt in the past few years as LinkedIn remains on top for for B2B marketers and Google continues to dominate internet search traffic. But at the same time, there are points opposite to the common assumptions, as facts further prove that segmented email marketing campaigns, which marketers still tend to ignore, can bring 760 percent increase in ROI.
The future of digital marketing will depend heavily on automation and programmatic advertising but to take advantage of the algorithms for better results, you will have to be an expert at deciding the ideal length and frequency for your blog posts and emails for enhancing your SEO tactics.
Whatever the case is, here are the top 7 trends, along with tips and statistics, that you should know, to excel in 2019.