RATING SOCIAL PLATFORMS – GUESS WHO GETS THE HIGHEST SCORE!
Social media, by definition, should be social in nature. I often equate platforms to nightclubs...
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Author: Sean Halter
Has media become just another commodity
For many years, media companies invested in building their “brands”. You knew a show...
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3 Tips for Agencies and Brands to Get the Most Out of Biddable Media
Automation has transformed the marketing world as we know it from every digital touchpoint. From...
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ORGANIC SEARCH IS A PAIN IN THE ASS UNTIL IT’S NOT
I have a love/hate relationship with ORGANIC SEARCH (often more of the latter than the former). My...
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Attribution Is All That Matters
It used to be that asking about attribution for traditional forms of media was met with a bit of a...
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