by Saben Hinckley


A new method for SEO has recently started circulating; Some of our readers may be familiar with the term “Pillar Pages,” and some of may not be.

HELP! What’s a Pillar Page?

Not to worry, we’re about to walk through the basics of Pillar Pages and Topic Clusters; if you like what you read, there are plethoras of free resources out there to help you get an even deeper understanding of it. But first, why not talk about the standard architecture of most websites out there, so we can have something to compare our cool new tricks to?

Your average site consists of about four levels:

LEVEL1) A Homepage – Typically has the most PageRank because all your pages link back to it in their headers and footers. PageRank is Google’s way of measuring the relevance of website pages.

LEVEL 2) Top-level Categories – The places your Homepage links out to.  Moving to this second level causes your PageRank to be redistributed to every link located on that page.

LEVEL3) Subcategories – Your Top-level Categories link out to these, once again redistributing your PageRank. See the pattern?

LEVEL4) Detail Pages – When you finally reach your last level, your PageRank has been redistributed in so many different directions that Google becomes confused (for lack of a better word) about whether your page is relevant, resulting in your PageRank being way lower than you want.

Ready for the big reveal?

Sites utilizing Pillar Pages look something like this:

LAYER1) Homepage – Where everything links back to.

LAYER2) Broad “Pillar” Topics – (i.e) Marketing.

LAYER3) Narrowed Down (Clustered) Topics – This is content in narrowed-down topics that you create, related to their respective pillar pages. These topics are then connected to all the other URLS in their groups by way of hyperlinks (This is where the name clustered topics comes from).

Check out how HubSpot Illustrates the way they use Pillar Pages below: