by: Brian Morrissey
Count The New York Times CEO Mark Thompson among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and oodles of ad tech.
“The world of digital advertising is a nightmarish joke,” he said during a panel discussion at the Cannes Lions. “Mark Zuckerberg’s first post about fake news, Facebook managed to serve an ad for fake news next to it. It’s a joke. It’s out of control. There are all sorts of creepy, borderline fraudulent middlemen, this thicket of strange companies, tracking pixels on everything. You couldn’t think of a more dangerous environment for a brand.”
In case there was any mistaking his position, Thompson added a further assessment: “a complete mess.”