REPOST FROM: Kansas City Business Journal

9/06/17

By: Elise Reuter

https://www.bizjournals.com/kansascity/news/2017/09/06/sprint-creates-in-house-digital-marketing-agency.html

 

Sprint Corp. will hire 100 employees as it creates an in-house digital marketing agency.

The move comes just a year after Sprint launched YellowFan Studios, its in-house advertising agency. The new digital marketing agency is focusing on improving cost savings and taking a data-driven approach to marketing.

“As we continue to transform Sprint, we’re doing things differently and taking bold steps to drive better results and efficiencies, including greatly expanding our digital capabilities,” Chief Digital Officer Rob Roy said in a release. “This emphasis on digital, now with new Sprint-based digital marketing talent, allows us to stay on the cutting edge as we work to better attract and serve our customers.”

Sprint (NYSE: S) said hiring will take place throughout this year into 2018 and will include positions such as paid search, media analytics, web development and programmatic digital media. The jobs will be placed in Sprint’s Overland Park headquarters and at an office in Reston, Va.

Sprint spokeswoman Lisa Dimino said YellowFan Studios and the digital marketing agency would work closely together.