Videos have taken the lead for the most popular modern content form. They build consumer trust, boost sales and conversions, and encourage sharing across social platforms. Using more videos in your social posts will help improve your overall reach and success. The average Internet user spends 16 minutes each day watching video advertisements. Make sure your social video marketing content stands out!
Each social platform offers unique features when it comes to posting videos. For Facebook, awareness videos and potentially viral content are perfect. The time limit is 20 minutes per video. The more engagement a video has, the more it will appear in people’s Timelines. Facebook content is sorted by date posted, so old posts are hard to find. Short post shelf life is a feature of this platform.
YouTube is perhaps the most popular platform for video sharing. Brands can build a community from this platform, which helps them to better target their audience. YouTube videos can be up to 11 hours long, and have the longest shelf life out of the major social platforms. Plus, YouTube videos are given higher rank than videos hosted elsewhere, because YouTube is owned by Google. YouTube reported recently that mobile video viewing has increased by 100% each year for the past few years. The problem with YouTube is that there is so much content, it can be tough to stand out.
Instagram videos are limited to 60 seconds in length. This platform is great for attracting Millennials. Since Instagram is owned by Facebook, you can use some of the same paid ad data on Facebook. The downside to this platform is that it is difficult to drive traffic off of your Instagram page and onto your website. Instagram stories are growing in popularity, but disappear after 24 hours.
Snapchat’s popularity has soared recently. You can now post up to 6 consecutive, 10-second long video clips that remain posted for 24 hours. This platform is most popular among young people, ages 16 to 25. Snapchat lacks deeper insights about audience engagement, has short post shelf life, and does not allow for any hashtags or links.
A huge number of social users report utilizing video content. In fact, 98% say that they have watched a video to learn more about using a product or service, and 76% report that they would share a brand video with their friends, if it was entertaining.
Studies reflect the high success rates of social video marketing: 40% of shoppers visit an online store after seeing a video, and 7 out of 10 people view a brand more positively after watching a video from them.
Including a video on your landing page can increase conversions by 80%. That is huge! Just by adding a video to your site, you can also increase your chances of ranking on the first page of Google searches by 53 times. Plus, 39% of executives report that they would call the service provider after watching a brand video that features a strong story.
The high success rates of social video marketing are hard to ignore, but it’s crucial to understand the different types of video when deciding how to maximize your advancement. The four main types of video content include: explainer, demonstration, personalized, and customer testimonial. Depending on the video type, different time limits are recommended. Consumer attention span is plummeting in our modern world, so it’s crucial to keep videos short and sweet.
Explainer videos help the audience to understand a difficult concept or to learn the unique features of a specific product. They should ideally be between 1 and 3 minutes long. They are often animated or drawn, and help to engage and explain by using concise wording and crisp, attractive visuals.
Demonstration videos are meant to show customers how a specific product or service can help them. They should stay between 1 and 3 minutes long, and aim to give consumers a deeper understanding of how to do something.
Personalized videos encourage brand engagement. They are most effective at 30 to 60 seconds in length. Personalized videos help to deliver the most effective and useful message for an individual, at the right time. Consumers crave personalized experiences, so this type of video content is extremely successful.
Lastly, Customer Testimonial videos provide consumers with feelings of trust. These videos should be 30 seconds or less, to maximize consumer engagement. Satisfied customers encourage others to try a product in this type of video.
When creating social video marketing content, you must consider the different platforms and video types in order to maximize potential reach. In an age where video content trumps all, it’s crucial to boost your digital skills in order to help your posts succeed!