BY: Alisa Valudes Whyte Senior Partner/CEO at Merritt Group. Marketing/PR expert for technology, health care and government clients

Marketers, Are You Ready to Take on Programmatic Advertising?

Anyone on the internet knows exactly where to scroll to find out how to “get rid of belly fat today” or get “one weird trick” to solve an inane problem — the bottom of their browser on almost any popular website. Far away from where the readers’ eyes and cursor typically spend any time, this is where programmatic advertising got its start. But for companies that think this digital ad buying method still is a bottom-of-the-barrel approach to get clicks, it’s time to think again.

Big data and automation have been fueling a revolution in programmatic advertising. These technologies are creating a landscape that allows businesses to hyper-target potential customers through what is quickly becoming one of the most sophisticated methods to ever arise in the digital ad world.

Continue Reading…