“I want more traffic for my website, but SEO is confusing and I don’t know where to begin!” – Every Site Owner Ever

When it comes to SEO (Search Engine Optimization), Link Building is one of the most important factors in driving traffic to your site and ranking higher in search engines.

For example, sites such as Wikipedia and Youtube have millions of other websites linking back to them, from any number of different categories (these sites are typically referred to as “Link Partners”). *Note that the two links in this paragraph serve as a perfect example of this.*

This, paired with other methods of SEO, is how they can establish trust with search engines like Google; ultimately bumping them up to some of the first results on the web.

HOWEVER

This does not mean that you should go around linking to random websites and/or having other people link back to your website willy-nilly. It’s important to make sure that the links you use, and the sites linking back to yours are topically related to your website.

In other words, if you’re company is a digital marketing agency, then you don’t want to have a site about the benefits of yoga linking back to your site. It probably isn’t all that related to your business, and google will pick up on that; giving you a much lower pagerank.

Something that may be helpful is for you to understand the basic anatomy of a hyper link.

Here is what a hyperlink looks like:

(I’ll color code the different sections to make things easier.)

<a href=”http://www.youconnex.com”>YouConnex – A Digital Media Marketplace</a>

First, we have the start of an anchor tag.

<a

Next, we have the link to our referral location.

(In this case our website is http://www.youconnex.com).

So we would put href=”http://www.youconnex.com”> as our referral location. The “href” part stands for hyperlink referral.

Our next step is to add the visible text (anchor text) of the link. This is the part of the link that the site’s users can see.

Example: YouConnex – A Digital Media Marketplace

Our last step in creating a hyperlink is to close the anchor tag using

</a>

So now we’ve learned the concept of how link-building works, and what the basic anatomy of a hyperlink looks like!

Stay tuned in to Daily Digital Fix for more tips on SEO.