Whether it’s through sassy Siri, affectionate Alexa, or chatty Cortona, the age of voice assistants has come, which means it’s time to board the voice search train. With voice assistants and smart speaker usage continuing to rise, it leads many marketing professionals questioning their traditional SEO practices. As a result of the recent shift to voice-based searches, utilizing keywords is more critical than ever before.
Get ahead of the voice-assistant and stand out in the world of voice assistants by following these guidelines.
- Start the Conversation
Although it may be unknown, voice assistants are becoming closer to humans every day. The search engines used to power these searches are constantly adapting to the terminology and language used when searching. This means it’s time to get familiar with the who, where, when and how. These words are the most popular words used when it comes to any voice search, which means it’s time to cater your keyword searches to become more in tune with your audience.
- Alter your Mobile Website layout
We’ve all heard it, the mobile platform is taking over the traditional desktop. From our pockets to our purses, to almost every search, they’re at the tip of our figure tips, and this means we must put forth our efforts in creating a mobile user-friendly website.
When designing for the mobile platform focus on snippets. These are displayed in Google’s organic searches derived from the answers to most customers questions. When using snippet’s featured within Google, a website should display the various answers many customers have. This is typically done in the forms of a FAQ’s forum.
Additionally, using the tools available to you is the key to SEO voice optimization success as well. This means accessing your Google settings and harnessing the power of Google’s mighty mobile testing tools.
- Use Long-Tail keywords
Competition is everywhere in the digital marketplace, which means in some cases you must create your own path and drop the saturated, popular keywords. While many may be searching for a popular keyword such as booking hotel and vacation it would be wiser and make your marketing dollars go further with purchasing long-tailed keywords. These long tailed-keywords would have a lower price-per-click with the decreased traffic around them but make your ranking within your Adwords higher. With a keyword that is more specifically-targeted, the niche market is likely to see it and resonate with it, when compared to the broader search results.
- Focus on the Speed
When you live in the world of here and now time is of the essence. Furthermore, a page loading anything below the fastest possible display means you are out of the running. With each voice assistant delivering the fastest results possible it’s vital your page load speed is one second. Any delay beyond a few seconds will instantly boot your search from others that are inferior in speed. Aim for a page load speed of one second to improve your chances of being the top result in any search.
- Leverage Your Location
Location, location, location…those are the magic words when it comes to optimizing any voice search. Just think of all the times you’ve needed something that was nearby and you searched for something such as dry cleaning or food near me? The results displayed from these searches would be focused on your location along with a composition of the main keywords used to describe the search. Land on the results page of your local audience by utilizing localized-keywords on your website.
For example, if you own a breakfast café in Destin, Florida then your website should contain multiple keywords mentioning Destin such as Destin Breakfast spots.
Also, be sure you have claimed your business on Google and that it’s listed information up to date. This will include your operational hours, days, and most importantly the address. SEO optimization good practice calls for periodically checking your information on Google to ensure its providing accurate information.