Facebook’s new Dynamic Creative feature simplifies the ad building process for marketers while also increasing effectiveness and creative variety.
The site now offers a special service which chooses the best combination of up to 30 variants of an advertisement. This means that there are up to 6,250 different creative versions of a single ad. Of course, not all of these ads will run. Facebook selects the most effective ones based on a series of factors.
Dynamic Creative is accessible via the Power Editor in Facebook’s updated Ads Manager. You can select up to 5 titles/headlines, 10 images, 10 videos, 5 text variations, 5 descriptions, and 5 call to action buttons. Facebook then mixes and matches these creative assets to create the best-performing ad.
Dynamic Creative will allow advertisers to stop manually building ads with different creative combinations. Instead, they can simply select the most important ad components and let the system automatically generate the most effective combination. It takes into consideration the target audience and other factors to produce the most effective ad. The creative changes automatically depending on user information such as location, time, device type, weather, behavioral targeting, and demographics.
Some other features that Dynamic Creative uses include objectives, formats, insights metrics, breakdowns by asset type, breakdowns per asset plus demographics, placements, and creative variations dimensions. The current available campaign objectives are conversions, traffic, and app installs. The supported placements include Facebook news feed on desktop and mobile, right hand column with audience network, and Instagram feed.
Once advertisers try using Dynamic Creative, they can see the best performing ad by viewing the Breakdown by asset section. This shows the most effective creative variations when broken down by each asset. Other analytics such as breakdowns by gender and age are also available for ad performance review.
Dynamic Creative saves marketers the time of testing different creative variants and target combinations, while also increasing ad effectiveness and providing helpful analytical reviews. This is the future of ad building!