How to Become Besties with Google Analytics

Numbers and I have a love hate relationship.  I’d say I’m more of a words person than a numbers person.   I’ll never forget, one of my first bosses in the biz told me at the ripe age of 18 that I need to be more analytical.  I’ve taken that advice to heart and have pushed myself to make myself more comfortable using data to tell a “story” and create strategies around it. So, when I was tasked by a client and now dear friend several years ago to set up Google Analytics Goals for one of our clients, I...

Read More