“What do you do, exactly?” A New Digital Trader’s Job Description

Interning for a digital agency at 20-years-old and as a junior in college, I entered the space pretty young. Before my marketing internship, I knew that shoe advertisements were popping up on many websites that I visited since I had been searching Macy’s department store for a pair of heels one week prior. I knew this because I had learned about digital advertising in class and because it just made sense. Macy’s is going to try and sell me shoes if they see that I’m already interested, I thought. And yes, I was right. It was digital marketing in...

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