The Art of Being Nimble – When Ransomware Creates Opportunity

Most people cringe when they hear the word “ransomware.” It’s an unfortunate and growing reality of our digital world. However, when the GoldenEye/Petya attack began spreading out from the Ukraine this week, an opportunity for meaningful engagement was born. Earlier this year, VIPRE Internet Security partnered with Merritt Group and YouConnex for a comprehensive PR and media strategy. VIPRE’s goals are pretty straight forward: Increase consumer, SMB, and reseller revenue Establish VIPRE as a thought leading brand in a very crowded space Develop a content-based strategy to develop deeper audience engagement As news on the attack broke, Merritt Group...

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