SUPER BOWL LII RATINGS HIT LOWEST POINT SINCE 2009, But are we looking at the right numbers?

by Amanda Ortiz   “The NFL’s television ratings are dropping” was a statement we all heard during the weeks leading up to Super Bowl LII – 9.7% in the 2017 season, to be specific. After a tough season of anthem protest and major injuries to some of the league’s top players, many people are no longer tuning in to their big screens at home to watch games. Why are these ratings down? Well, we just might be looking at the wrong numbers. Yes, the NFL’s television ratings are dropping, but have you taken a moment to look at how...

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