Repost from UX Planet

https://uxplanet.org/5-signs-it-is-time-to-change-your-company-logo-958c9fb17e95

 

 

Having an instantly identifiable logo is something most businesses strive for. The more recognizable a company’s brand is, the easier it will be for them to achieve widespread success. When trying to get the right logo in place, working with professionals like the ones at Spiel Creative is a must. As time goes by, you may start to see flaws with your existing logo and will need to work on changing it. The last thing a business owner wants is to have a logo that is not completely representative of their company values and mission. The money that is paid to a professional to revamp a logo or completely redesign it will be worth it considering the mass appeal it will offer. Here are some of the signs a person may notice when it is time to get a new company logo.

1. The Inability to Attract Web Traffic

For most business owners, finding a way to drive prospective customers to their website is important. There are a variety of factors that can lead to your inability to do this, like an unappealing logo. If you have tried every marketing technique under the sun and are still finding it difficult to increase web traffic, then you may want to reach out to professionals for a logo redesign. With this type of professional help, you will be able to get some guidance regarding what direction your logo design should take. Before hiring a company for this type of work, be sure to take a look at the projects they have done for others in the past.

2. Your Logo is Not Modern Looking

Having a logo that looks like it came straight out of the 80s can do a lot of harm to your image and your ability to attract new customers. If you feel as if your logo looks a bit dated, don’t wait to change it up. Getting a more appealing and updated logo is a great way to show consumers you are not afraid of changing with the times. Before deciding on a particular logo design, you need to take a look at the logos of our competitors. This will usually offer you a great deal of inspiration that you can channel into the design of your company’s logo.

3. The Logo is too busy

Often times, a business owner will add too many elements to their logo. This will lead to muddled design that may confuse the general public. If the logo your business has is a bit too busy, then opting for a new logo with a simpler and more straightforward design is a great idea. Working with the right graphic design professionals is a great way to figure what needs to be done to a logo to make it more appealing.

4. DIY Logos Never Work Out

Some business owners think that they can design their own logo in order to save money. This will usually lead to less than stellar results. If you are currently working with a DIY logo, you need to get it replaced immediately. Consumers can usually tell when a logo has been done by a person with minimal experience. Instead of inadvertently putting your business in a bad light due to a DIY logo, you should reach out for professional help.

5. You Need a New Image

Does your existing logo remind you and your customers of a bad experience? If so, replacing as part of a complete company redesign is important. Completely wiping the slate clean with a new image can help you attract new customers and put old problems in the past where they belong. Finding a logo designer with a great deal of experience is essential to the success of this process.

Researching the various logo design companies in an area is essential when trying to make the right decision.