Repost from 24K Creative
by Emily Carter


Yearly roundups go hand-in-hand with predictions for next year, because we can’t resist looking back on the progress we’ve made in a year. With the completion of another year comes data and the ability to look back on what worked, what didn’t, and what’s to come.

Smart Insights recently posted a compilation of some of the most compelling marketing statistics from 2017. Below are just eleven of them, wrapped up with a pretty bow for the holidays:

  • Google accounted for 91% of US site visits produced by mobile search in Q3 2017.  (Merkle, Digital Marketing Report Q3 2017)
  • Mobile now represents almost 7 in 10 digital media minutes, and smartphone apps alone account for half of all digital time spent. (comScore, S cross-platform future in focus 2017)
  • Both desktop and mobile ads deliver branding effectiveness but mobile ads perform better – particularly at the bottom of the funnel. (comScore, The Global Mobile report 2017)
  • Marketers consider organic search or SEO (32% rated highly for ROI), content marketing (30%) and email marketing (30%) the most effective. (Smart Insights, Managing Digital Marketing research report, 2017)
  • Sending/receiving emails (79%) and finding information about good and services (75%) are the most popular internet activities.. (UK National Statistics)
  • Top five B2B content marketing tactics: Social media content (92%); eNewsletters (83%); articles on your website (81%); blogs (80%); in-person events (77%). (IMN Inc.)
  • Written articles (27%), videos (26%), and images (24%) are the three most engaging content on social media. (Smart Insights and Clutch, 2017)
  • Social Media and video viewing are the two most popular online activities, together accounting for more than a third of all internet time. (Smart Insights, Q4 2017 Online Marketing Statistics)
  • Creating personalized customer experiences (32%) is the greatest long-term growth potential for mobile products. (Open Mobile Media, State of Mobile 2017)
  • 64% of consumers say that watching a video on social media influenced them to make a purchase. (Animoto, 2017)
  • 60% of marketers create at least one piece of content each day. (eMarketer)